Gambling.com Group Plc, a provider of digital marketing services for the online gambling industry, has completed the needed application procedure and received approval from the Indiana Gaming Commission.
It enables them to provide services to licensed gaming operators in the state through their US subsidiary KAX Media America Inc.
Significant Opportunity for Online Gaming Sites
In the press release published on the Gambling.com official website, they state that Indiana is home to a range of professional and college sports teams. It is also home to Indianapolis 500, the world’s oldest currently operational automobile race, and millions of enthusiastic sports fans. As such, the US state provides an excellent opportunity for the Group to offer marketing services to licensed operators. It will help them take their American operation to the next level.
“Indiana got it right by offering mobile sports betting and the state represents a significant opportunity for sites like Bookies.com to connect sports fans with high-quality sports betting content like top daily picks,” said Charles Gillespie, Chief Executive of Gambling.com Group.
Gillespie added that Gambling.com had gone live with business deals with operators in Indiana and continued to solidify its position at the forefront of the growing US market.
Since neighbouring states have not fully regulated online sports betting yet, Indiana also benefits from Ohio, Kentucky, Michigan and Illinois players travelling to place bets. This further strengthens the opportunity for the Indiana sports betting market to flourish.
Commenting on the approval they have received from the regulator, Max Bichsel, VP US Business at Gambling.com Group, said that Indiana was a promising market given the state’s affinity for both professional and collegiate sports.
“We expect competition to thrive, given the regulatory environment which allows dozens of operators to conduct business,” added Bichsel.
Founded in 2006, Gambling.com Group Plc is a multi-award winning provider of digital marketing services for the global iGaming industry. The Group has more than 110 employees who work in offices in Dublin, Charlotte, Tampa and Malta. They are dedicated to publishing websites where players can read comparisons of online gambling sites and online casino reviews. Based on these, they can choose operators that offer a safe and fair online gambling experience.
Gambling.com Group operates in 15 national markets and nine languages. One of their publishing assets is the leading online gaming industry portal Gambling.com as well as Bookies.com and the CasinoSource series of portals, to name a few.