Playtech has been expanding its presence in the growing live casino segment for some time now. Wrapping up 2021, the gaming giant made a crucial move in the US market by launching two new facilities in this country.
The two state-of-the-art live casino facilities in Michigan and New Jersey were launched simultaneously.
The Michigan studio went live with the help of Parx Interactive, one of Playtech’s newest partners. It was launched under the “Play Gun Lake” brand. In the Garden State, the launch of the new studio was made possible through collaboration with bet365. We should point out that the two facilities received the corresponding approvals from the Michigan Gaming Control Board and the New Jersey Division of Gaming Enforcement before their respective launches.
Get Ready for More Excitement
Fans of the live casino segment in the US are in for a lot of excitement in the coming period, as Playtech plans to further increase its footprint in North America. The launch of these new studios represents only the first step in the company’s strategically planned US expansion.
Situated in Southfield, the Michigan-based live casino studio has been set up to deliver a live casino experience of the highest quality. At the moment, the offering of available live dealer games includes classic roulette, blackjack and baccarat live tables. But that’s not all, as the players can enjoy All Bets Blackjack, the game based on the company’s scalable version, whose main selling point is an unlimited number of seats. The initial offering will later include a sport-led experience and a brand-new arcade environment that promises more ways to engage live casino fans. In addition to this, customers can look forward to more live game shows.
Both studios come with Quantum Roulette Arcade. Ever since its launch, Quantum Roulette has been a crucial part of Playtech’s roulette portfolio. The game was purposely made for players in the States to offer them a completely new arcade gaming experience. This double-zero auto roulette table boasts a multiplier worth 1,000x. Quantum Roulette is also the first live multiplier roulette version launched in Michigan and New Jersey. There’s no doubt it will successfully deliver an unparalleled playing experience.
A Landmark Moment
According to Edo Haitin, Playtech Live Casino CEO, the move represents an integral part of the gaming giant’s plans for the US market. He also pointed out that everyone at the company was excited about the launch’s possibilities.
Playtech and its teams have received a warm welcome from Southfield and Atlantic City and are sure to become a valuable part of these communities.
The Michigan and New Jersey launch should help Playtech bring its industry-leading standard to the competitive market in the US. At the same time, it will make sure that new products from Playtech Live reach new audiences. Through partnerships with Parx Interactive and bet365, Playtech has expanded its footprint across the States, delivering high-quality gaming content to live casino enthusiasts. So far, the developer’s commitment to growth in these states has been well received by both authorities and customers.