Playtech Powers Safer Gambling with Built-In Player Protection Software

The continual development of technology has had a significant impact on making online gambling safer. It has also allowed operators to improve the playing experience they offer to their customers by adding player protection software to personalise their journey online.

As one of the leading developers of online casino content, Playtech has worked hard to develop such software. But the renowned operator is giving its best to raise standards further and deliver a safer and more enjoyable betting environment.

Sustainable Success Strategy

In order to point out its commitment to promoting safer gambling, Playtech has developed a Sustainable Success Strategy, which details the gaming giant’s plans on building safer gaming and betting industry.

This vital strategy includes three areas deemed crucial in achieving the goal mentioned above:

• Personalisation of the playing experience, which is an essential part of the process of creating player protection software
• Safer game design, as a way of delivering safer gambling.
• Technology, which can be used for industry-wide collaboration

Before operators can offer safer gambling, they need to recognise the risks for players. That way, they could interact with their customers on a more personalised basis.

BetBuddy

Last year, Playtech launched Playter Protect with one goal: to equip players with the necessary tools to make their experience safer. The essential part of Playter Protect is the company’s Artificial Intelligence (AI) software called BetBuddy.

BetBuddy uses a vast amount of data to analyse and detect patterns that potentially represent risk. Playtech explained this tool was more effective than intervening when customers’ spendings exceed specific amounts. BetBuddy is able to identify behaviours that can lead to gambling-related harm. By using BetBuddy, operators have the capability to engage with customers, address any potential risk and create a safer gambling environment.

By using this technology, operators can directly communicate with customers personally, which has shown to be up to twenty times more effective than sending generic email messages. These real-time messages can even be forwarded during live gambling sessions.

The technology also allows operators to get involved as soon as players show the first indication of risky behaviour. Players can personalise their experience, but at the same time, they can have more control.

There’s More to be Done

But the process of making gambling safer doesn’t stop there. All the data gathered by operators can be later used to improve this technology. Playtech has been giving its best to improve product safety and game design further. The company has paid particular attention to these aspects, and the result is the first code of conduct on game design in the industry.

Over the last couple of years, Playtech has worked closely with the Betting and Gaming Council. By sharing its research and insights with the industry, the company will contribute to safer gambling.

By partnering with the software leaders from within and outside the industry, Playtech quickly and more effectively responds to any concerns around betting, such as age verification, affordability, and safer gambling interventions. The aim is to work on new collaboration models, which is the best way to create a sustainable gambling sector.