It’s not easy to define responsible gambling, as it’s a broad concept. It includes a number of regulations and requirements whose aim is to ensure gambling stakeholders adhere to the highest standard of quality. That way, they can offer a safe user experience to their customers and protect them from the harms online gambling may bring.
Online gambling should be about fun and not used to generate income. And while most players treat gambling as a fun pastime, some find it difficult to do so.
Online casino operators and software suppliers must adhere to the principles of responsible gambling. There are technical and legislative requirements online operators have to comply with.
Protecting vulnerable gamblers
Responsible gambling ensures vulnerable players are protected from any harm online gambling brings. First of all, it gives players the chance to limit the money and time they can spend on a site. If that’s not enough, players can join several self-exclusion programmes. There are many other tools as well, allowing players to limit their accounts.
Operators are also obliged to provide information about organisations offering support to those affected by gambling addiction.
Prevention of Underage Gambling
This is one of the crucial roles of responsible gambling. Any person that’s under the legal age cannot be allowed to gamble online.
Operators have to make sure underage players don’t have access to their sites and need to respect the laws protecting minors from being exposed to gambling. Before they can gamble, all customers must go through a registration process that verifies their age.
Prevention of Criminal Activities
Gambling sites can also be affected by criminal activities. Online criminals exploit sites’ vulnerabilities and use malicious software to get their hands on online casino users’ private and financial data.
Online operators are required by law to implement procedures and software programmes that block hacking devices and money laundering.
Keeping Information Private
Responsible gambling is also about protecting customers’ private information. Online operators need to prevent unauthorised access to their customers’ details that may happen due to online criminal attacks.
Several policies can be implemented to control access to important data, from customers’ names and addresses to their phone numbers. Online operators must make sure the privacy of their users is respected and in line with regulatory requirements.
Protecting Online Payments
Operators offering online casino games and sports betting have to make sure their online gaming software platform is capable of protecting their users’ financial details. That’s why it’s crucial to choose a payment method that allows players to deposit, transfer, and withdraw their funds safely.
Creating a Secure Online Environment
Responsible gambling is also about implementing controls and mechanisms that set up a secure online environment for all players.
To do so, operators must ensure their platforms are safe. Only in safe locations, where all processes and payments are made in a secure fashion, can players fully enjoy their gambling activities.
Practising Ethical and Responsible Marketing
Regulatory advertising codes ensure all advertisements don’t target underage and vulnerable gamblers and provide factually correct information. When engaged in direct marketing, which uses personal details, operators must see permission from the customer.