Anaxi

The dedicated online RMG division was launched in February 2022 with a strategy to enter and grow this important sector. The latest branding supported the execution of the new brand’s build-and-buy growth strategy. It is an excellent chance for the business to draw and retain fantastic online RMG talent, fostering team culture in the process.

Anaxi’s interactive and immersive experience always entertains, creating a destination where real-money players can enjoy themselves. With Anaxi, everyone can relax with confidence, for it is real, live, and ready to entertain. The company creates gaming experiences that surpass expectations for everyone involved every time. Players, customers, and industry partners know they should expect excellence from Anaxi, and the studio delivers.

Anaxi reimagines the world’s best gaming content online, looking to become the most trusted name in global RMG. It launched the first regulated iGaming products at the end of 2022 and continued growing since then. The creativity of more than 800 people drives the company forward, looking to create the most recognisable real-money gaming brand.

The company is always curious for innovation and driven by excellence, creating visionary gameplay that inspires players worldwide. The studio’s experience is not limited by location and tends to connect all people who enjoy first-class entertainment. Anaxi is a fast-growing company that plans to continue its development under Aristocrat’s wing, and it is the right way to go.

What Are Anaxi’s Ideas?

Anaxi provides exceptional gaming experiences, delivering first-class entertainment in the process. Besides the excellent content, it grants partners and their teams market-leading services and transformational platforms. The company bridges the gap between online and land-based gaming, blending the gaming floor experiences and players’ devices anywhere and anytime.

The company is dedicated to creating a straightforward and fun player journey that will bring out the best-in-class performance for the partners. Putting partners at the industry’s forefront has always been Anaxi’s policy. Creative, state-of-the-art tech solutions have always been the foundation for building engagement with players.

Connecting people to the most outstanding brands, platforms, services and names in the industry, the studio creates immersive and enriching experiences. Across all entertainment channels, platforms, services or games, Anaxi gives its partners great confidence and collaboration. The freedom to play on is fundamental.

Standing at the new frontier of online gaming, Anaxi is home to some of the industry’s most creative minds. The studio blends digital prowess with limitless imagination, translating the best online games into unforgettable interactive experiences. Anaxi is the organisation that lives and breathes technology and content, finding infinite inspiration and freedom to explore.

Anaxi is a company that carries excellence and innovation in its blood. Always putting people first has built a team that goes the extra mile. The studio is a proud part of the Aristocrat Group, the leader in gaming technology and content, as well as a top-class publisher of free mobile games. It means Anaxi looks to adopt all the core values that inspire the main company, with excellence at its core.

Technology + Creativity = Entertainment

Anaxi elevates interactive digital entertainment experiences to a whole new level. The studio reimagines the titles and brands you know and love, raising the bar for globally adored content and giving them new suits online. Aristocrat cherishes the 70-year tradition that transformed into a tech-powered company that entertains millions around the globe.

Making the world-leading casino and mobile games is not an easy task, but this recognisable brand has a reputation to maintain. Anaxi is the operating unit in charge of the online RMG sector, which has gone a long way since its inception in December 2022. The company looks to expand its offerings to its customers, continuing to invest heavily in development and design every year.

Creating games that meet customers’ needs and players’ demands has always been Anaxi’s goal. Bringing a library of world-class content, creativity and technology to the online gaming industry, Anaxi delivers beloved titles to online casinos. Along with new jackpot features and games, players can enjoy a suite of numerous attractive game options. The fans of Jackpot Carnival, Cash Express Luxury Line and the Buffalo series can now have a field day online.

Anaxi has built foundations for Aristocrat’s online aspirations, with the potential NeoGames acquisition helping matters even more. Adapting land-based slots to the iGaming sector is a kind of art that requires a lot of skill. The market adaptation during which one takes something from the cabinet and makes it playable online is a serious craft. Anaxi works with the internal studios to maintain the spirit of the games.

What Anaxi Brought to the Table?

Before Aristocrat acquired Anaxi, it did not have the online chops and expertise to adapt its back catalogue appropriately. The new brand took the renowned company into the online real-money gaming world for the first time ever. The clients began to rack up, with slots launched live in Great Britain, Spain and three US states. Some of the most prestigious operators have become its esteemed clients, and it is only the beginning.

The focus is creating entertaining content to which you will add more value for the players. As for Anaxi’s player-data-powered free games, rewards and jackpots keep customers active and engaged. The company looks to expand the existing ecosystem on a grander scale. Combining existing successful products with IP and brands from Aristocrat could bring massive success.

Anaxi aims to close the omni-channel loop by connecting land-based gaming to its ecosystem via casino systems technology. It would include loyalty mechanisms, jackpot solutions, engagement or gamification. The goal is to drive player entertainment across multiple channels seamlessly. A recurring digital revenue stream now exists thanks to the foundations built by Anaxi.

Licences & Responsible Gaming

Aristocrat is licensed to distribute slot machines and other products across over 200 jurisdictions worldwide. It has a number of licences from the most prestigious organisations, so you do not have to worry about the portfolio’s safety and fairness. Of course, everything connected to Aristocrat applies to Anaxi, too.

Moreover, Aristocrat and its units strongly support rigorous regulations concerning gambling products. Clearer standards are necessary for mobile games, and the companies accept their responsibilities. Complying with all the relevant rules and regulations is crucial to the business. Detailed research is also more than welcome when it comes to practice standards development. The three pillars of Aristocrat’s approach include compliance, empowerment and improvement.

Anaxi Game Portfolio

Anaxi offers numerous exceptional games, mostly the classic Aristocrat land-based slots adapted for online gaming. Multiple titles have been converted and launched in Europe and the US, including Buffalo, Timberwolf, Wicked Winnings 2, Sun & Moon, Miss Kitty and Wild Wild Samurai. The following sections will present the most prominent titles.

Buffalo invites you to join the stampede and enjoy one of Arisocrat’s favourites in the iGaming version. This fast-paced and entertaining game will have you trying to fill the grid with buffalo symbols to win big. It is a standard 5×4 slot with 20 paylines, boosted winnings up to 27x, and up to 20 free spins in the round. You can also earn some bonus cash with the help of XTRA Reel Power. Many lucrative possibilities await in this classic prairie adventure.

Miss Kitty is another Aristocrat classic transformed into an online variant by Anaxi. It has always been one of the most beloved games, despite the apparent simplicity, or maybe because of it. Some excellent furry action is guaranteed with free spins and Kitty Wilds that stick to the reels during the bonus round. If both land simultaneously and you manage to retrigger the round, big wins are close.

5 Dragons Rising Jackpots is an exciting Oriental-themed slot where you can meet dragons, turtles, phoenixes and turtles. You will quickly be immersed in the atmosphere of Eastern mythology, promising amazing adventures and big wins. The game’s sharp graphics and the entire design draw inspiration from Eastern symbolism and culture. It has a traditional 5×3 grid, sporting fixed jackpots, free spins, reel changes, Wilds and Scatters. Conquer the magical Oriental world and grab multiple riches.

Wild Wild Samurai is another Oriental treat, bringing an action-packed 5×3 slot with 243 lines and a maximum win of 10,000x the stake. The RTP value of barely over 94% is hardly tempting, but the game has Wilds and Scatters that give you chances to win additional spins and multipliers. If you are fortunate, patient and, above all, valiant, you have an opportunity for multiple hefty wins. Wild Wild Samurai delivers a thrilling experience for slot enthusiasts worldwide.

Pompeii Rising Jackpots puts you in the middle of an ancient action with Mount Vesuvius in view. A plethora of Roman soldiers is in this game that gives you the chance to take a chariot seat. You can choose your own reel height and the number of free spins. Premium symbols will get upgraded to get you handsome wins. Match 3 awards to grab one of the four – Mini, Minor, Major or Grand – in this exhilarating slot. Slot enthusiasts with a knack for history will particularly appreciate the game.

Other exceptional games now available online include Jackpot Carnival (named Slot of the Year 2023), a festival of fun with fantastic gameplay and multipliers, bonus features and free spins. Palace of Diamonds has Hold & Spin up its sleeve, along with Cash-on-Reels Prizes. Super Bowl Link was the most anticipated sports-themed slot of the last year, an exclusive branded game that brings heaps of fun.

As you can see, Aristocrat and Anaxi keep the portfolio as diverse as possible when it comes to genres and themes. However, they also keep it as simple as possible in order to make games accessible to everyone. Complex features and complicated mechanisms turn many people off, but those games mostly lack them. Wilds, Scatters and multipliers are the most common perks and assets, and most players know them well.

The primary task of every iGaming company is to listen to its players’ needs and wishes. Aristocrat has been doing it for decades, and all its units follow accordingly. The parent company has been winning prestigious competitions for the best land-based provider many times. Now, Anaxi will help transfer its supremacy to the online sector. Series and collections of games that made Aristocrat famous in the first place will now draw players to the online venues.