Developers of online casino games often sign new partnership agreements to diversify their respective offers, and in turn, attract new players. Such deals are inked almost regularly, bringing various benefits for all sides involved, but especially for punters who get the chance to enjoy additional content.
One of the latest collaboration has drawn the attention of everyone in the online gambling industry, especially as it involves two well-known names in the business, the Australian-based games developer Eyecon and the gaming technology giant Microgaming.
Diversifying the Portfolio
Both companies have vast industry experience and have been present in the market since the 1990s. By signing the new deal, Playtech-owned Eyecon will be able to offer its entire portfolio of video slot games to Microgaming players through the developer’s renowned platform.
Games such as Shaman’s Dream, Temple of Iris, Piggy Payout, Stampede, Sugar Train and Fluffy Favourites will become available to customers around the world, helping Eyecon expand its market presence on a global level.
All these titles will be launched after the integration process is completed.
Microgaming’s network, which at this moment boasts a wide selection of more than 800 gaming brands, will include Eyecon’s very popular lineup of high-quality releases, further diversifying the company’s already impressive offering.
Customers in over twenty regulated markets around the world will be able to access the developer’s rapidly growing collection of games in the coming period.
A Beneficial Move for All Sides Involved
Both Microgaming and Eyecon are two important names in the online gaming segment, and two active contributors to the market. In addition to the online casino software they create, the two companies offer engagement tools, advanced HTML5 frameworks and provide their customers with custom-made digital solutions. Apart from video slots, Eyecon offers bingo other casino products.
This landmark deal represents a fantastic chance for Eyecon to increase the reach of its extensive portfolio. At the same time, the developer will be able to offer its enhanced engagement tools through Microgaming’s platform and increase its exposure and scale.
On the other hand, the new partnership will give Microgaming partners and their players access to a wide selection of popular releases. Thanks to this move, the company will further strengthen its offering, ensuring its portfolio of games stays innovative and fresh. Teaming up with leading content provider has been an effective strategy for Microgaming over the last couple of years, allowing the gaming giant to further cement its positions.
Further Market Expansion
Eyecon and Microgaming have been really busy since the start of the year, launching new games and signing new partnership deals with other key players in the sector.
Last month was a very exciting period for both of them. Eyecon sealed a content distribution deal with Oryx Gaming, which allowed the Australian developer to launch its games on the Casino Secret platform. This is one of the leading gaming platforms in the world, offering more than 8,000 products at the moment.
In June, Eyecon’s lineup went live with Betconstruct, while its bingo offering was made available at Dazzletag one month earlier. In July, Microgaming welcomed Stakelogic to its content aggregation platform. At the same time, the renowned brand put to paper a deal with entertainment media company Unikrn.