Is Ezugi’s Focus on Localised Content a Recipe for Success?

Staying Competitive

Ezugi focused on its visual identity. By introducing a brand-new logo design, the developer wanted to recognise changes in the market and emphasise its live mentality. Not only does it offer open tables and support 24 hours a day, seven days a week, but more importantly, it provides endless gaming opportunities to its players.

The goal of this change is to highlight innovation and fresh ideas. The distinctive red streaming live dot will make the logo instantly recognisable, while a new slogan, Smart Move, illustrates the policy of being focused on localised content.

Despite these changes, one thing has stayed the same, and that’s Ezugi’s commitment to creating localised content and its first-to-market approach. The live casino content supplier aims to further build on its reputation, confident it’s the only way that leads to success.

But Ezugi doesn’t plan to stop there. The company’s goals are to continue offering innovative and distinctive playing experiences to its customers. Implementing video functions into the live casino segment is next on the list, and we’ll see it in action later this year when the new Video Blackjack hits the market.

By adding a socialising aspect to the game, Ezugi will deliver a completely new playing experience, which aims to replicate the feeling you have in an actual brick and mortar casino. That wouldn’t be possible if the developer hadn’t embraced changes and invested efforts in modernisation.

Operators partnered with Ezugi can feel safe by knowing they’re doing business with a brand ready to listen to what the market has to say. In addition to adapting its games to fit different needs, the company has demonstrated its capability of adapting at the corporate level to deliver state-of-the-art service to its players.