Is Playtech Still a Major Player in the Industry?

Founded back in 1999, Playtech has quickly managed to establish itself as one of the leading names in the world of online gambling.

From the first steps the company made in Estonia, and its humble beginnings, Playtech was driven by the ambition to succeed. Today, the renowned developer of online casino content employs nearly 6,000 people in 19 offices around the world, with 140 global licenses and doing business in 20 regulated jurisdictions.

However, it appears the company has shifted its focus from video slots to live dealer games, and many argue that move had a dire effect on its market positions. But did it really impact Playtech’s reputation that much?

What About Video Slots?

The gambling giant has been a household name in the world of video slots since the mid-2000s. The developer has one of the most extensive portfolios in the industry, filled high-quality releases boasting stunning visuals, innovative features, and immersive gameplay. Today, the company’s casino game portfolio includes more than 700 releases. Among them, you’ll find branded content from DC Entertainment, with games such as Superman, The Dark Knight, and Justice League. The list of film-themed slots includes The Matrix, Robocop, and Gladiator. At the same time, Playtech offers its customers a wide selection of in-house developed content, such as Age of the Gods, and Jackpot Giant, the progressive title which set the record for the biggest mobile jackpot paid out in the UK, four years ago.

There are nine global studios currently developing content for Playtech, allowing the company to focus on other segments. The renowned developer has established its presence in many crucial regulated markets over the years and continues to further cement its positions. Some of the most recent deals have allowed the supplier to enter Serbia and Bosnia and Herzegovina, and to build on already successful partnerships in Italy and the UK.

Focused on Live Casino

Live Casino has represented a vital part of the company’s business strategy for a couple of years. Ever since Playtech opened the world’s largest live casino studio in Riga, Latvia, back in 2017, it was clear that the focus was going to shift to this vertical. Last year, Quantum Blackjack and Quantum Roulette revolutionized the live dealer offering, while the recently launched Majority Rules Speed Blackjack promises to set new standards as well.

Playtech continues to work with its partners to further enhance its offering. Last month, the provider teamed up with the leading Greek operator Stoiximan/Betano to launch the industry-first Live Cashback Blackjack. We should also mention another industry-first Live Casino variant, Live Slots, which hit the market in December 2019.

All Playtech’s live dealer games are broadcasted using state of the art High Definition cameras, providing an experience of the highest quality to its customers. Playtech also proudly emphasizes the fact it offers the highest uptime and the fastest streaming in the market. Playtech is, without a doubt, among the leading creators of online casino content at the moment. And one of the most innovative as well, implementing new technologies and setting standards for the entire industry.