Jelly Entertainment

The ever-growing iGaming industry provides fertile land for energetic new software developers. These days, they are growing like mushrooms after the rain. One such fast-growing provider is Jelly Entertainment. It is a UK-based company that recently opened its doors to the public.

According to David Newstead, the CEO of Jelly Entertainment, it is easier for smaller game developers to innovate in the market today. New providers have all the liberty in the world. They do not have to respond to multiple stakeholders. Finances are low, but there is also no external control and censorship regarding the final product.
That is why industry giants are always on the watch for newcomers who put fresh ideas on the table.

About Jelly Entertainment

Jelly Entertainment was established in 2020. The company is situated in Norwich, England, and is not that well known in the iGaming industry. However, its good work did not go undetected. The watchful eyes of top providers on the market saw Jelly’s potential after its first title, Savanna Roar, in 2021.

EveryMatrix, Yggdrasil, and Stakelogic offered their help to this young company. This led to rapid expansion in only 2 years. By the end of 2023, Jelly released 11 video slots. And that is all Jelly does – develop video slots. Jelly Entertainment is a relatively young provider. However, the team behind the curtains consists of industry veterans.

The main idea of the UK-based provider is simple. Developing content that is appealing to players and also performs for operators. So, to make everybody happy. However, that is not an easy task.

Game Portfolio and Features

One of the first things that one notices about Jelly is that it is a mobile-oriented developer. It strives to satisfy the needs of players who prefer enjoying their video slots on the go. The mobile-first approach is noticeable from the very first release, Savanna Roar. It fits perfectly on smaller screens.

Another important aspect to consider is the quality of visuals. The graphics are crisp and clean and the reels run as smoothly as possible, with no hiccups. Jelly products are both pleasing to the eye and ear. All video slots from Jelly’s portfolio boast awesome soundtracks. Themes cover Ancient Greece, wild animals, the sea, Norse mythology, and many others.

It’s not all about the looks with the Norwich-based provider. The games are also packed with entertaining and rewarding additional features. For example, Savanna Roar offers different types of Wilds and in-game modifiers. You get spreading symbols, mystery symbols, colossal symbols, and free spins with 2x multipliers.

Partnerships with leading software development companies allowed Jelly to incorporate popular game mechanics. This includes Gigablox and Megaways, among others. Diggin’ for Diamonds is one of those titles. Here, you will enjoy tumbling reels, random win multipliers of up to 100x, modifiers, and free spins.

Achilles is another popular game that is based on the fall of Troy. It is also packed with additional features. These include bonuses with cash prizes, free spins with added Wilds, and different types of modifiers that are randomly triggered.

Most Jelly Entertainment titles are of high variance and have RTPs that are around 96%. You will be satisfied with max payouts, which can go from 2,500x to 13,000x the bet, depending on the selected video slot.

Jelly Entertainment History

Everything started in 2020 when Jelly Entertainment was founded. The provider from Norwich released its first title in 2021. In 2022, EveryMatrix decided to invest in Jelly. It incorporated the UK-based provider in its SlotMatrix RSG partners program.

Yggdrasil was the next industry giant who saw potential in Jelly. The partnership with Yggdrasil gave Jelly entrance to the YG Masters program. At the beginning of 2023, Pariplay included Jelly in its Ignite program.

These partnerships allowed Jelly to build and distribute its games to a worldwide network of operators. It also enabled the provider to do some purchasing. The German social gaming product and technology supplier Wundermachine, became a member of the Jelly Entertainment family.

Another important step Jelly took was obtaining the Swedish gaming license in 2023. The company ended 2023 with success by obtaining the MGA and the UK Gambling Commission licenses.