Bonus Codes

Bonus Codes Overview

When you use a code to redeem a bonus, you only get one bonus. Casinos usually attach only one bonus to a bonus code, although some may give you a package of prizes. Once you enter the code in the promotion field, the casino will issue the bonus to your account.

Depending on the casino and the type of bonus attached to the code, the string or phrase will be different. For example, if it’s free spins the casino’s promoting, the code may look like ‘10FS’. If it’s a no deposit bonus, the phrase may be ‘NODEPOSIT’ or something similar. In some cases, the codes may just be a random combination of letters and numbers – for example, something like ‘xZtyrvb8s’. Whatever the code, you must enter it in a specific text input box in order to redeem the bonus.

The online casino industry is highly competitive nowadays, with hundreds of casinos ‘fighting’ for new players and trying to find ways to retain existing customers. It’s a war out there, so online casinos will do anything to keep their players happy. This means handing out many promotions and bonuses including some specific ones which can be unlocked with a bonus code.

In many cases, bonus codes are linked to affiliates, with players only being able to use them after visiting the casino via an affiliate link. Casinos use special so-called trackers to see which affiliates bring the most players.

Why are Bonus Codes so attractive?

Just like promotional codes in an online store, casino bonus codes are attractive because they make players feel special. To existing customers, the code feels like a personal reward. For new players, the idea that a casino gives them a secret code to unlock a special bonus makes them feel like they’ve been gifted something special.

We can’t argue that there’s a certain thrill of using a promo code to unlock a bonus even if the bonus attached isn’t that big.